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Podcasts for school marketing
More and more of you parent community are listening to podcasts, we all know it's a growing trend. But what opportunity does that present for your school?
Podcasting is a much more intimate way of connecting with your audience. Generally there's no video, it's just audio, so this means people listen while they're doing something else, typically walking the dog, driving to work or working out in the gym.
And this means they listen for longer. Expecting a parent to watch a 20-min video is foolishness but they'll happily listen to a much longer authentic conversation from people in your school talking about different aspects of school life.
Produced by The Bonjour Agency
Hoe Bridge
School
A New Year
Snaresbrook
Prep
The School Journey
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Channing School
Young Enterprise at Channing School
Downe House
School
Founder's Weekend
Why use a podcasting service?
It’s easy to create a bad podcast. And you’ll find numerous people who start with Episode 1 and give up by Episode 3. Instead, the recipe for success is:
Professional sounding episodes
Getting the most from your guests
Accountability
Distribution on Spotify and Apple Podcasts
Create, upload, distribute
We get your podcast up and running with your episodes on all the major directories (such as Spotify and Apple Podcasts). We’ll show you how to speak to guests in a way that gets the most from them, the best content. Then we’ll publish your episodes so you can share them on social media.
Editing
You don’t have to edit a podcast but most you’ll hear online will have been improved upon from the original recording. They might sound like they’re unedited but when you remove ums, errs, crosstalk and hesitations it makes the whole episode sound much more professional. And it makes you sound amazing! Our team of editors are real people (so not some computer software that doesn’t understand human conversation), they’re based in the UK and they’ll take your content up to the next level.
Training
We'll run you through everything from equipment and set up, to the different ways to record (online or in-person) and how to get the very best from all your podcast guests. You can host each episode yourselves, get pupils involved or pick from one of our professional presenters.
Audio optimisation
Your audience will switch off a podcast episode very quickly if it’s not easy or pleasant to listen to. When they’re listening to your content they’ll likely be outside walking the dog, on the M25 driving to work or in the gym on the treadmill, and with all that ambient sound in the background it’s crucial you make the listening experience for them as clear as possible.
Take a listen to both these examples. You’ll hear the difference it makes!
Getting started
So you're thinking about getting a podcast, but you're not sure where to start? Below you'll find our pricing and an FAQ to find out everything you need to know!
Today is the first step in sharing your voice with the world.
Podcast pricing
We do it for you
Monthly fee
£50
Plus a per episode fee
£295
£495 set-up fee
We do it for you:
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Creation and listing in all main directories
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Training in how to record
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Intro and outro with music
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Publishing and show notes
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Editing of up to 30 minute episodes
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Episode planning
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Unlimited podcast support
+VAT applies
Frequently asked questions
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Why is there a monthly fee?The monthly fee covers the cost of hosting your podcast on a platform that feeds into Apple Podcasts, Spotify and other places where people listen to their podcast episodes. It means you don’t have to be recording new podcast episodes for your existing episodes to remain online, they can stay there for as long as you’d like them to be there.
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Is there a minimum term to any of the plans?No minimum term, you can come and go as you’d like.
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What’s an intro & outro?This is the introduction and end-of-episode-closing that’s usually recorded after the main episode body is recorded. The intro can let people know who the guest is and what they can expect to hear from them on the recording. The outro will usually thank the guest again, summarise the episode and remind people to Like/Follow the show so they don’t miss future episodes.
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What are episode planning meetings?These are online brainstorming meetings with us where we can share our industry knowledge with you while giving you space to scope out ideas with us. It’s where we share our expertise with you to improve the overall quality of your podcast channel.
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How often do I receive an invoice?Each month you’ll receive an invoice that includes a) the monthly hosting fee, and b) any fees for episodes recorded and produced for you that month. We have to add VAT for UK customers to prevent the current Chancellor of the Exchequer getting very upset with us.
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Who owns the copyright to my podcast channel?You do. All the time. Your channel, your content, it’s all yours.
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What if I want to cancel everything? What happens to my podcast channel?We understand that sometimes changes need to be made. If you’d like to cancel your service at any time we’ll commit to a) sharing with you all the MP3 files that are available to your audience, and b) allowing your podcast channel to be redirected to a different management company. All very straightforward.
Contact
To find out more about anything you've seen on this website, be that photography, video, podcasts for schools or the training services we offer, contact Simon who'll be happy to talk to you.
You can email simon@thebonjouragency.com
or call 020 7858 2246.
Send a text to 07990 580517 or a WhatsApp message.
We’re ready to help you 😊
