Podcasts for school marketing

Building a deeper connection with your

school community

Click here for the Bonjour School Photography & Video website

Start your podcast

650+

72,000+

Podcast

channels

Unique podcast

episodes

Individual podcast downloads

OUR PODCAST PARTNERS

Getting started

So you're thinking about getting a podcast, but you're not sure where to start? Click the button below and find out how podcasting for school marketing could work at your school.

Today is the first step in sharing your voice with the world.

Start Here

Create, upload, distribute

We get your podcast up and running with your episodes on all the major directories (such as Spotify and Apple Podcasts). We’ll show you how to speak to guests in a way that gets the most from them, the best content. Then we’ll publish your episodes so you can share them on social media.

Training

We'll run you through everything from equipment and set up, to the different ways to record (online or in-person) and how to get the very best from all your podcast guests. You can host each episode yourselves, get pupils involved or pick from one of our professional presenters.

Why use a podcasting service?

It’s easy to create a bad podcast. And you’ll find numerous people who start with Episode 1 and give up by Episode 3. Instead, the recipe for success is:

Professional sounding episodes

Getting the most from your guests

Accountability

Distribution on Spotify and Apple Podcasts

Editing

You don’t have to edit a podcast but most you’ll hear online will have been improved upon from the original recording. They might sound like they’re unedited but when you remove ums, errs, crosstalk and hesitations it makes the whole episode sound much more professional. And it makes you sound amazing! Our team of editors are real people (so not some computer software that doesn’t understand human conversation), they’re based in the UK and they’ll take your content up to the next level.

Audio optimisation

Your audience will switch off a podcast episode very quickly if it’s not easy or pleasant to listen to. When they’re listening to your content they’ll likely be outside walking the dog, on the M25 driving to work or in the gym on the treadmill, and with all that ambient sound in the background it’s crucial you make the listening experience for them as clear as possible.

Take a listen to both these examples. You’ll hear the difference it makes!

Bad Audioaudio optimisation

00:00 / 00:18

Good Audioaudio optimisation

00:00 / 00:18

School marketing podcasts without adding to your workload

Watch Joanne tell us her experience about starting a school podcast:

Additional services

Presenters

for your podcast

Need a professional presenter to be the voice of your brand? We have a selection of different voices to choose from. You can book the same presenter for every episode, or change it up. It's optional and entirely up to you!

Bonjour

producer

As well as training you in recording episodes yourself we can also provide assistance during the recordings. If you need someone to settle nervous guests or to check audio levels before hitting the record button, we can provide a dedicated person to be on hand.

Transcriptions

for your podcast

Transcripts can be a big help for those with hearing difficulties, letting them read your content. But they also help with SEO (search engine optimisation) for better Google search results. And who doesn’t want better search results?

Editing and

audio optimisation

However your episodes are recorded we can edit and optimise your audio to make each episode sound professional and ready for the world to hear. Whether you pick a plan that includes this feature or opt to go à la carte, we'll be right here to help.

Podcast promos

for marketing

Marketing your podcast is just as important as the episodes. We create promos for your podcast episodes. These are perfect for sharing on social media, giving your audience a sneaky peek of your latest episode along with captions and a moving audio wave.

Video

podcasting

We train you on how to record video, from lighting and backgrounds to camera and equipment. We’ll then edit the video and add graphic overlays such as your logo and branding for a polished, professional MP4 file you can share on YouTube and elsewhere.

“The team at Bonjour have been great to work with. They are very efficient and imaginative in planning the content and discussion areas for each podcast. I am looking forward to the next episodes already!”

- Ralph Dalton, Snaresbrook

Produced by The Bonjour Agency

Berkhamsted

School

Speaking with Girls Head of House and Boarding tutor Will Findlay

BIS-NY

Hear from student, Katharine, and her mother, Bridget about life at BIS-NY

Brentwood

School

Karen Semple, Head of KS2-KS3 transition

Chatting with Channing (3000 x 3000 px) (2).png

Channing School

Life in the Sixth Form with pupils; Maya, Sienna, Hana and Flora

Downe House

School

Being a Day Girl with Annabel Brown, Housemistress of Tedworth

Meet Simon

Simon created Bonjour in 2008 when he was a Group Marketing Manager for a global software company that supplied independent schools. He’s also worked with blue-chip organisations and smaller start-ups prior to that. Click below to connect with Simon on LinkedIn.